Excel Lessons Online

In the past two weeks, I’ve done a comparison of two identical press releases using two different press release websites. The site the press release was for is www.valconsulting.com. This week we’ll see how they stacked up and how effective they were.

The first week we released the press release to pr.com, as I had mentioned in last week’s post, the results were basically non-existent.

Now, let’s look at this week’s press release through www.free-press-release.com, below are the stats for traffic from 19th-26th of Dec. 2006.

There has been an up tick in traffic, but that in truth I had also submitted the site to a couple of directories. In all I have not seen one user come through the press release URL.

What have I learned from this experience? Well, for one, nobody is interested in the press release of another directory. I sort of had that feeling going in, but I wanted to test the waters and give it a shot anyway. I had heard from many people on forums and blogs dedicated to SEO that a press release helps. I’m sure it does, but it has to be something really different so that a big site or a journalist is willing to pick it up.

Another factor that probably contributed the lackluster results is that I chose to go the free route on both. Perhaps taking some funds to invest in a “premium” press release may yield better results.

Even though the results weren’t what I wanted, this was an excellent learning experience. Now, let me go and think up of something more unique to do a press release for this site.

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